Nasdaq offers information, screen-time to woo NYSE clients
(NEWSER) - In the war for stock listings, Nasdaq is on the offensive, offering companies beefed-up information and appearances on the exchange's towering Times Square video screen to woo them from the NYSE, the Wall Street Journal reports. Nasdaq was "very aggressive in creating marketing opportunities" for Dreamworks, including a 7-story Shrek to advertise the Broadway musical nearby, says CEO Jeffrey Katzenberg, whose company starts listing on the smaller exchange today. More»