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Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

By Jim O'Neill, Newser User

Posted Mar 19, 2008 2:46 PM CDT

(Newser) – A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars... Read full story »

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Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

social networking • Howard Schultz • Starbucks • McDonald's • iPhone • coffee • training • Dunkin' Donuts • gourmet coffee • espresso • Clover • Coffee Equipment Co.

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Starbucks Plans Single-Serve Home Espresso Machines

Get ready for homemade lattes

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