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Montana Ad Blitz Busts Meth Use

'Unselling the product' leads to 70% drop among adults, 45% in teens

By Kevin Spak,  Newser Staff

Posted Mar 27, 2008 1:23 PM CDT

(Newser) – In 2005, Montana had the fifth-worst methamphetamine problem in the US; now it’s 39th, and negative advertising is to credit for much of the stunning turnaround. Montana’s nonprofit Meth Project launched a massive blitz against the drug, blanketing airwaves, websites, newspapers, and billboards....   Read full story »

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