Tech and telecoms dominate the top brands
(NEWSER) - Apple has taken a bite out of Google. It's now the most valuable brand in the world, finally ending Google's four-year run at the top of Millward Brown's list of global brand value, reports Reuters . The study estimates Apple's brand to be worth $153 billion, almost half of the company's market capitalization. "Apple is breaking the rules in terms of its pricing model," said the global brands director of Millward Brown. "It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire." More»
