Maker of top-selling Smirnoff eyes second-place Swedish brand
(NEWSER) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would be the US, where analysts say Absolut’s higher price tag puts it in a different category. More»
