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Mickey Ds Lurks Behind Spooky 'Lost Ring' Game

Golden Arches launches weirdest marketing campaign yet

By Kevin Spak, Newser Staff

Posted Apr 1, 2008 1:37 PM CDT

(Newser) – Players had spent days searching for clues to The Lost Ring, an Olympic-themed online mystery game, before uncovering the stunning identity of the game’s shadowy creator: McDonald’s. Golden arches and burgers are nowhere to be seen in the dark contest—instead it’s... Read full story »

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Mickey Ds Lurks Behind Spooky 'Lost Ring' Game

Golden Arches launches weirdest marketing campaign yet

McDonald's • marketing • 2008 Beijing Olympics • alternative reality games • online gaming • The Lost Ring

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