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Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

By J. Kelman, Newser User

Posted May 18, 2007 11:15 AM CDT

(Newser) – Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to... Read full story »

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Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

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Internet • Microsoft • online advertising • marketing • aQuantive • DoubleClick • acquisition

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