Top-end firms realize eco-friendly image can boost brand value
(NEWSER) - As traditional luxury good buyers make way for a new generation of eco-conscious consumers, luxe brands are jostling to show off their planet-saving credentials, the Wall Street Journal reports. Firms like Louis Vuitton and Tiffany are snapping up eco-friendly firms, introducing new lines, and using green themes in their advertising in an effort to reinvent brands associated with conspicuous consumption. More»
