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Dude...Where's My Sponsor?

As 4/20 nears holiday status, pot-smokers' festivities curry favor with advertisers

By Zach Samalin, Newser Staff

Posted Apr 17, 2008 9:19 AM CDT

(Newser) – Major corporations are trying to see dollar signs through the haze of pot smoke hovering over this year's 4/20 stonerpalooza, as the pseudo-holiday gains national attention with its large, (idly) devoted following on college campuses. This year, festivities will include stoner cinema debuts like "... Read full story »

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Dude...Where's My Sponsor?

As 4/20 nears holiday status, pot-smokers' festivities curry favor with advertisers

drugs • drug use • college • marijuana • marijuana legalization • University of Colorado • movies • 4/20

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More Newser Stories

Legalizing Medical Marijuana Doesn't Up Kids' Pot Use

Young people use drug at same rate before, after legalization

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Minimal policing makes growing marijuana easy

Schwarzenegger Opposes Pot Legalization

Prop 19 would make state a 'laughingstock,' Governator writes

If California Legalizes Marijuana...

...you'll be able to carry an ounce, grow 25 square feet of it

Pot Holiday Goes Mainstream

Goofy 'holiday' becomes touchstone for legalization advocates

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