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Ad Networks Gain in Race for Clicks Online

Better targeting, rates draw advertisers away from portals like AOL

By Kevin Spak,  Newser Staff

Posted Apr 21, 2008 2:42 PM CDT

(Newser) – Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that...   Read full story »

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