Coalition of web giants agree not to use data for advertising
(NEWSER) - A coalition of Web companies headlined by Google has agreed to actually honor "do not track" options in browsers—sort of. The companies will still collect some user data, but they've pledged to ensure it's not used for advertising, employment, credit, health care, or insurance purposes, the Wall Street Journal explains. Tracking data will still be used for "market research" and "product development," and can be provided to law enforcement officials when requested. More»