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Peer Pressure Helps Snuff Habit

Researchers see group ripple effect for people trying to stop smoking

By Peter Fearon,  Newser Staff

Posted May 22, 2008 9:58 AM CDT

(Newser) – New research shows people quit smoking not as individuals but in complex social clusters, each strongly influencing the others. Friends, spouses, relatives, and other social contacts all exercise an overwhelming sway over individual decisions to quit. The study covered 58,000 people from 1971 to...   Read full story »

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