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Search Gamble May Just Work for Microsoft

'Desperate,' 'brilliant' cash-back plan will sap Google's base

By Kevin Spak,  Newser Staff

Posted May 22, 2008 1:38 PM CDT

(Newser) – Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues,...   Read full story »

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