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More Advertisers Text to (Willing) Customers

Media companies jumping on board as ads have higher success rate than Web versions

By Laila Weir,  Newser User

Posted May 27, 2008 3:27 PM CDT

(Newser) – Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal reports. Coors Light, for example, added marketing blurbs to text alerts requested by fans during...   Read full story »

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