Loyalty card, new machines headline plans to jolt coffee giant
(NEWSER) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which aims for a social-networking flavor with its new internet presence. More»