Sprint Tries to Open Up to Customers

3rd-largest wireless outfit has lost millions of subscribers

(AP) - Sprint Nextel is eliminating about 8,000 positions in the first quarter as it seeks to cut annual costs by $1.2 billion. The third-largest US wireless provider said it will complete the layoffs, about 14% of its 56,000 employees, largely by March 31. About 850 of the reductions are voluntary and the company said it expected a first-quarter charge of more than $300 million for severance and other costs. More»

Wireless carrier reportedly ready to give up on troubled acquisition

(NEWSER) - Sprint is considering selling or spinning off its Nextel division, signaling the end of a troubled, disappointing merger, the Wall Street Journal reports. Talks are already under way with Nextel founder Morgan O'Brien, who would integrate the unit into his new wireless public-safety network, and other prospective buyers, including private-equity firms. More»

But new Apple phone won't be here until October, sources say

(NEWSER) - The iPhone 5 will be available on Sprint's network as well as Verizon's and AT&T's when the new phone is launched, insiders tell the Wall Street Journal . The device will hit the market in mid-October, not next month as many had expected, the sources say. The iPhone 5 deal will provide a major boost for the nation's third-largest carrier, whose bottom line had suffered without the ability to sell iPhones, analysts say. More»

The consensus: 'Ma Bell is back'

(NEWSER) - Reactions to the surprise AT&T-T-mobile merger are pouring in, and, not surprisingly, most conclude this isn't a good thing for consumers:

• The Bell telephone system—"aka AT&T"—was broken up in 1984 to increase competition, and the US telecommunications market was deregulated in 1996, again to increase competition. But this merger "effectively restores Ma Bell to her former girth yet allows the company to operate in a looser regulatory environment," writes David Lazarus in the Los Angeles Times . "Consumers might wonder if they've been played. ... Ma Bell is back," and the only thing left for federal regulators to do is instill "new rules that address the shortcomings of our failed experiment in deregulation."

Smart people won't be doing this forever

(NEWSER) - Ever sent a tweet to tech support? It beats the heck out of calling, Simon Dumenco discovered recently, when a whining appeal to @sprintcare yielded a prompt, personal, pitch-perfect response. Sounds great, right? Well, don’t expect it to last long, Dumenco writes for Advertising Age , because the current corporate marketer fetish for social media—which is “increasingly overbearing and annoying—is about to turn into a pumpkin." More»