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Billboards Reach Out and Almost Touch Someone

New billboards watch, interact with passers-by

By Kevin Spak, Newser Staff

Posted Jun 22, 2008 8:15 AM CDT

(Newser) – Imagine a world where billboards watch you, react to your movements and invite you to interact with them. That world is pretty much here, reports MIT Technology Review. State-of-the-art motion-capture cameras in new Samsung billboards should provide all the interactivity of a touch screen—without... Read full story »

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MIT Technology Review (Source Grid »)

Technology • Media • Money

advertising • billboards • gesture • motion capture • interface

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Billboards Reach Out and Almost Touch Someone

New billboards watch, interact with passers-by

advertising • billboards • gesture • motion capture • interface

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More Newser Stories

'Anti-Semitic' Hanukkah Vodka Ad Pulled

'Christmas Quality, Hanukkah Pricing' slogan angers ADL

Japan Tests Billboards That See You, Adjust Ads

'Minority Report'-style technology scans passing faces

Strip Club's Ad Pokes Fun at Hermaphrodite Runner

'No need for gender testing!' billboard draws complaints

Allen, American Apparel Settle Suit for $5M

Filmmaker had sued over the use of his image in advertising

Starbucks Shrugs Off Big Mac Attack

Company refuses to get steamed as rivals move in for the kill

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