Altria's 'Safer' Smokes Latest in Line of Flops

Philip Morris unit, less vulnerable to lawsuits, can focus on growth

(NEWSER) - Altria, the world's largest tobacco company, wants to break its Philip Morris International unit off from its US counterpart, Bloomberg reports, to pursue greater overseas growth while insulating it from health-related US lawsuits. "Tobacco is growing overseas, while in the US it's in decline, making a reasonable argument for separating the two entities,'' says an analyst. More»

(NEWSER) - Tobacco companies engaged in “deceits” and knowingly marketed cigarettes without regard for consumers’ health, violating civil racketeering laws, a federal appeals court ruled today. In upholding the verdict in a landmark case brought by the Clinton Justice Department in 1999, the court refused to overturn a district judge’s order that the companies, including Altria and Philip Morris, stop using such marketing terms as “low tar” and “light,” the Washington Post reports. More»

(NEWSER) - Australians may be coughing up $20 for a pack of cigarettes if officials approve a new anti-smoking plan, the Age reports. The proposal, designed to cut Aussie smoking by a third, would ban all tobacco sponsorship and online sales, devote 95% of cigarette packaging to graphic health warnings, and tax packs—currently at $13.50—up to $16.35, and then $20.15. More»

Cigarettes would be controlled by FDA

(NEWSER) - The House passed landmark legislation yesterday to bring the tobacco industry under the regulatory control of the Food and Drug Administration. The FDA wouldn't have the power to ban cigarettes under the bill, but it could order nicotine levels in cigarettes reduced and restrict other harmful ingredients, reports the New York Times. The bill comes before the Senate in the fall. More»

Menthol cigarettes go down easier with youngsters

(NEWSER) - Tobacco companies use menthol to make the taste of cigarettes more acceptable to young first-time smokers until they become addicted, a new study charges. Researchers found that 44% of child smokers used menthol cigarettes, reports Reuters. "Menthol stimulates the cooling receptors in the lungs," said an expert from the Harvard School of Public Health who studied the marketing of menthol cigarettes. "Menthol helps the nicotine go down. It makes smoking easier." More»