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Audi Aims to 'Outsnob Mercedes'

Luxury car maker amps up prestige with R8 supercar

By Drew Nelles,  Newser Staff

Posted Jun 24, 2008 7:13 AM CDT

(Newser) – Prestigious Audi seeks to turn its nose even higher and “outsnob Mercedes” by 2015, Esquire reports—not in sales, but in swanky elements, including:

  1. Over-the-top bells and whistles: A Bang & Olufsen stereo system has tweeters popping out of the dash, which aim to
...   Read full story »

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