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Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

By Matt Cantor,  Newser Staff

Posted Jun 24, 2008 12:11 PM CDT

(Newser) – A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen...   Read full story »

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