Google Yet to Find Pitch for YouTube Ads

Pushed by parent, Google, the company adopts a new strategy: Google's

(NEWSER) - YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it can finally monetize its enormous popularity. More»

Long-form is attractive to site, still looking for revenue and going after directors

(NEWSER) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week. More»

Payment option considered for premium content

(NEWSER) - YouTube is considering offering users a "you pay" subscription option that would give them access to premium TV shows and movies, according to a Google exec. The site is keen to expand its ties with Hollywood and show more full-length programs, but some content wouldn't be available under its current advertising model, David Eun tells Reuters. More»

Google subsidiary takes the opportunity to gloat

(NEWSER) - In a move ripped right from the McDonald’s playbook, YouTube’s logo today comes with the tag “1 billion views per day!” That’s right, YouTube now gets “well over a billion views a day,” according to the site's official blog. Sure, execs are bragging, writes Stan Schroeder of Mashable, “but one has to admit they have a lot to brag about.” More»

(NEWSER) - Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload of money." Instead they'll share ad revenue, and Microsoft will pay Yahoo a traffic acquisition fee. More»