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Microsoft Aims to Broaden Xbox Appeal

After locking in young male gamers, mainstream consumer is next target

By Sam Biddle,  Newser Staff

Posted Jul 15, 2008 10:18 AM CDT

(Newser) – Microsoft hopes to discard the image of its Xbox 360 as a distinctly young, overwhelmingly male form of entertainment and push more casual experiences toward a wider, mainstream audience, the New York Times reports. Microsoft debuted more accessible entertainment fare at the annual E3 convention...   Read full story »

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