Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Fox, CBS Block Condom Ad

Trojan pushes responsibility, but networks opt to pull out

By Colleen Barry, Newser Staff

Posted Jun 19, 2007 7:08 AM CDT

(Newser) – Trojan says it's conceived of a new ad to promote condom use—but has hit a big rubber wall at two of the four major networks. Fox and CBS turned away the "Evolve" spot, set to premiere tonight, in which anthropomorphic pigs fail to... Read full story »

COMMENTS

Read the comment policy

You need to Log in to Newser to comment. Don't have an account yet? Sign up now!

There are no comments

A snapshot of the day's best news stories.

View Larger Grid

All Today Yesterday Pick a Date

What's Popular Now on Facebook

Cops Shoot Naked Guy Eating Man's Face on Highway

Japanese Artist Serves Up Own Cooked Genitals

New York Times (Source Grid »)

CBS • advertising • marketing • sex • Trojans • condom • Evolve • Fox

More Newser Stories

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

(NEWSER) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are aiming to sell Durex as the condom for the experienced pleasure seeker, or the "pleasurati." More»

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

(NEWSER) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future of TV. Though CBS ad revenue is stagnant, ratings have been improving, Broadcasting & Cable reports. More»

NBC Ditching Fall Debuts

Peacock plans to stagger show introductions throughout the year

(NEWSER) - NBC appears to have followed through on pledges to use the writers' strike as a springboard to changing the television industry, ditching traditional fall debuts of new shows for staggered introductions throughout the year. The move is designed so the network can keep things fresh, and work more closely with advertisers, the New York Times reports. More»

School Handing Out Condoms at Prom

Brooklyn Prep stocking up on 500 freebies

(NEWSER) - Ingredients for a memorable prom: a drop-dead dress, special corsage, romantic dances, and ... condoms. The condoms will be courtesy of Brooklyn's Bedford-Stuyvesant Preparatory High School, which will offer 500 of the party treats, free, at next month's dance. “As they leave the prom, they are welcome to it,” school principal Darryl Rascoe tells MSNBC . “We are not forcing it on anybody, but we want them to have that option.” No surprise, the move is not a hit with everyone. “We are concerned that the distribution of condoms on school campuses further normalizes teen sex,” said a spokesman for a national sexual abstinence program. More»

GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief

(NEWSER) - Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal . GM, usually a heavy presence in the big game, says the price of the ads—currently $3.8 million for 30 seconds—just isn't worth it. The move is part of a larger overhaul of its marketing strategy, but the company says it's not cutting back on its overall advertising budget, which hit $4.5 billion last year. More»

NEWS FROM OUR PARTNERS

What is Newser?

Face it: there's too much news. At Newser, we choose the most thought-provoking and entertaining stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »

Partnering with: Slate

View Newser on the mobile website

Fox, CBS Block Condom Ad

Trojan pushes responsibility, but networks opt to pull out

See also

CBS • advertising • marketing • sex • Trojans • condom • Evolve • Fox

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

NBC Ditching Fall Debuts

Peacock plans to stagger show introductions throughout the year

School Handing Out Condoms at Prom

Brooklyn Prep stocking up on 500 freebies

GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief

About Us

Site

Community

Site Maps

Tools

More News

What is Newser?