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NATO Hires Coke Exec to Boost its Brand

Alliance hopes image makeover will prove to people it still matters

By Rob Quinn, Newser Staff

Posted Jul 16, 2008 2:03 AM CDT

(Newser) – NATO: the Real Thing? The alliance is seeking an image makeover in the face of public apathy and has hired a Coca-Cola executive to help, reports the New York Times. Support for NATO has waned in many of its 26 member nations since the end... Read full story »

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NATO Hires Coke Exec to Boost its Brand

Alliance hopes image makeover will prove to people it still matters

NATO • Cold War • public relations • alliance • branding

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More Newser Stories

60 Years On, NATO Faces Identity Crisis

Alliance struggles for meaning after end of Cold War

Hey NATO, Lay Off Russia: Qadaffi

West should stop meddling with nuclear giant: Qaddafi

Nuke Advantage Emboldened Putin's Russia

US disarmament partly to blame for Georgia war, says Schoenfeld

NATO Bars Former Soviet States in Blow to US

Ukraine, Georgia, Macedonia blocked

Russia's New Weight Tips Global Scales

Putin's policies on Kosovo, Iran, nukes ruffle US, Euro feathers

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