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In Good Times and Bad, Looks Matter

Execs' trustworthy appearance can mislead consumers

By Katherine Thompson,  Newser Staff

Posted Jul 21, 2008 1:07 PM CDT

(Newser) – Did so many people believe IndyMac CEO Michael Perry's assurances that his company was doing fine because of his baby face? A forthcoming study suggests that soft features like "large eyes, small nose, high forehead and small chin," engender more favorable bias in...   Read full story »

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