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TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

By Clay Dillow, Newser Staff

Posted Jul 22, 2008 10:28 AM CDT

(Newser) – TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers... Read full story »

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TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

television • advertising • DVR • TiVo • TV advertising • Amazon.com • conspicuous consumption

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More Newser Stories

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

Idol Is TV's Biggest Moneymaker

'Two and a Half Men,' '24' also rake in the bucks

TiVo Adds Domino's to Its Menu

Users can order Domino's pizza from their TVs

TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

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