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Under Armour Masters Product Placement

From sports to film and TV, firm goes beyond advertising

By Nick McMaster,  Newser Staff

Posted Jul 25, 2008 5:50 PM CDT

(Newser) – There was a time when Baltimore sportswear maker Under Armour had to pay for advertising. No more, the Sun reports: its distinctive opposing-U shape has become ubiquitous in film and TV, prominently displayed in productions from Any Given Sunday to The Wire. During the first...   Read full story »

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