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Dr Pepper Ads Want You to Sip, Not Guzzle

New campaign says the soda tastes better when consumed slowly

By Matt Cantor,  Newser Staff

Posted Jul 28, 2008 11:31 AM CDT

(Newser) – Facing flagging sales, 123-year-old Dr Pepper is capitalizing on “scientific” research that suggests it tastes better when you drink it slowly, the Wall Street Journal reports. Dr Pepper’s marketers are launching a campaign using “fake doctors to deliver this quasi science,”...   Read full story »

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