Coming changes designed to better understand questions, fine-tune answers
(NEWSER) - Google is in the middle of one of the biggest overhauls to its search engine in years, trying to fight off growing competition from Microsoft's Bing, Apple's Siri, Facebook, and others by incorporating more real-life language concepts, reports the Wall Street Journal . The changes will be implemented over the next few months and could change search-result rankings for millions of websites, but also provide Google with more opportunities for advertising and increase the time users spend on Google-owned pages. More»