New findings show music can make alcohol taste sweeter
(NEWSER) - Make sure you have a designated driver the next time you head to a rock concert: Booze tastes sweeter when it's drunk in an environment where loud music is playing, which means blaring tunes could lead to excessive alcohol consumption, finds a new study. "Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments," says the study's author. More»
