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Cartier Mines MySpace for Clients in Rough

Luxe jeweler tries to reach younger audience through social networking

By Jim O'Neill, Newser User

Posted Jul 31, 2008 10:03 AM CDT

(Newser) – Luxury jeweler Cartier has teamed with MySpace in a unique effort to develop a new, younger audience by blending networking, entertainment, and marketing, reports the Wall Street Journal. The move, one of the first by a major luxury brand, may provide a road map for... Read full story »

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Cartier Mines MySpace for Clients in Rough

Luxe jeweler tries to reach younger audience through social networking

social networking • MySpace • luxury goods • retailing • viral marketing • Cartier Jewelers

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More Newser Stories

Women More Likely to Unfriend

They're also a lot more cautious with their content

MySpace Creator: We Had Video Chat Years Ago

People weren't ready for it then, but they are now: Tom Anderson

MySpace Likely to Be Sold This Week

It could go for a relative pittance, thanks to Facebook

Vevo to Take MySpace Off News Corp's Hands?

Music website Vevo.com could get control

MySpace Lays Off Nearly Half its Employees

Site gets smaller now that it's not trying to compete with Facebook

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