Females now constitute 40% of players
(NEWSER) - In 2001, women and girls constituted just 12% of video gamers; now, fully 40% of game players are female, and the gaming industry has taken notice. EA, Sony, Nintendo, and several other companies are rolling out new products catering to girls, from a dancing game to a Hannah Montana adventure packaged with a lilac PSP. Where only a few years ago girls' games were considered marginal, now they're a key component of publishers' strategies, reports the Wall Street Journal. More»
