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Phelps' Quest for the Gold Is Just Beginning

Marketing the Olympic swimming star could bring $100M

By Jim O'Neill,  Newser User

Posted Aug 18, 2008 10:32 AM CDT

(Newser) – Even before Michael Phelps dove into the pool in pursuit of his eighth gold medal, another epic task had begun: Turning the swimming star into a marketing icon. By the time he’d collected his final piece of gold—along with a $1 million bonus...   Read full story »

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