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Advertisers Go for the Nose

It's not just perfume in magazines anymore

By Lev Weinstein, Newser Staff

Posted Sep 17, 2008 8:51 PM CDT

(Newser) – If you think scented advertising begins and ends with old-school scratch-and-sniff ads, brace yourself, and your nose, for a coming assault. It's sort of a double-whammy in the advertising world, Salon reports: Marketers are learning more every day about how smells hold sway over our... Read full story »

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Advertisers Go for the Nose

It's not just perfume in magazines anymore

advertising • science • iSmell • salon • Smellovision • scent • targeted advertising

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This night in the pokey has been brought to you by...

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Advertisers use surveillance technology to gather data on passers-by

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Graphic or text banners can be shown on MSN Mobile portal

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Seems employees can troll, control, and fiddle with personal data

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Body odor perceived differently based on genetics, study shows

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