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PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

By Rob Quinn, Newser Staff

Posted Sep 24, 2008 11:25 AM CDT

(Newser) – PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash... Read full story »

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PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

advertising • Super Bowl • Pepsi • Budweiser • Doritos • Anheuser-Busch • television advertising

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More Newser Stories

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

Super Bowl Ads Sell Out, and 30 Seconds Cost...

...about $3.5M, up from last year's $3M

Google Runs 1st Super Bowl Ad

Search giant breaks into big time with romantic spot

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

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