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Political Ads Target Sports Fans

Candidates buy time on regional sports networks to reach men, swing voters

By Rebecca Smith Hurd,  Newser User

Posted Sep 25, 2008 12:47 PM CDT

(Newser) – John McCain and Barack Obama are betting on the Minnesota-Ohio State football game this weekend—but they’d rather score points with fans than on the field, the Wall Street Journal reports. The candidates are advertising on regional sports networks to reach swing voters, and...   Read full story »

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