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PC to Mac: Who's Square Now?

Microsoft's $300M ad campaign fights 'snooty' Apple

By Victoria Floethe,  Newser User

Posted Oct 1, 2008 4:29 AM CDT

(Newser) – Apple's ads have long painted Microsoft users as square, but the PC has effectively stood up to the cool kids in the company's $300 million campaign, writes Farhad Manhoo in Slate. "Even if they are a little saccharine, the core message of Microsoft's ads—...   Read full story »

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