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New TV Ads Can't Be Zapped

Messages built into TV pictures

By Peter Fearon,  Newser Staff

Posted Oct 1, 2008 7:15 AM CDT

(Newser) – Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's...   Read full story »

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