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Negative Ads Spread to Drive-Thru, Food Aisle

Tough economy forces brands to take pot shots at competitors

By Ambreen Ali,  Newser User

Posted Oct 2, 2008 4:45 PM CDT

(Newser) – Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a...   Read full story »

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