Toyota and Honda square off with dueling technologies, too
(NEWSER) - Toyota and Honda have begun waging battle in the hybrid market, and a price war is bound to speed conversion by consumers—the Prius is expected to dip below $21,000 in order to compete with the $19,000 Insight in Japan. But the two aren't just versions of the same new option, writes Salon. Different technology makes Toyota's offering both more expensive and more efficient for in-town driving, while Honda's is more efficient for highway driving. More»