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LeBron Needs Ring to Seal 'Icon' Status

He's got the endorsements, but needs that championship

By Matt Cantor,  Newser Staff

Posted Oct 20, 2008 10:16 AM CDT

(Newser) – The Cleveland Cavaliers’ LeBron James may rake in more cash than any other NBA endorser, but he’s still not the “global icon” he set out to become 2 years ago. (His jersey is only the third-best seller in the league.) That could...   Read full story »

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