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Texts Much More Effective Than Robo-Calls

For now, texts are much more effective than robocalls, email

By Nick McMaster,  Newser Staff

Posted Oct 28, 2008 1:39 PM CDT

(Newser) – The candidates’ automated call campaigns have received a lot of attention, but text-messaging, which only the Obama campaign uses, is likely to have a much more potent effect on the race, writes Farhad Manjoo for Slate. Studies have shown that personal appeals are more effective...   Read full story »

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