Restaurants high and low use psychology to boost spending
(NEWSER) - In the recession, restaurants casual and white tablecloth alike are desperately updating one of their secret moneymakers: the menu. Numerous studies have concluded that customers spend more when items have sumptuous descriptions, a relative’s name is included, or, most importantly, the $ sign is banished entirely. Whether you can conscience it or not, this is why certain Applebee’s dishes are “slammed with flavor.” More»
