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Court: Lego Can't Trademark Bricks' Shape

Competitor argued that blocks' shape served 'technical' purpose

By Nick McMaster, Newser Staff

Posted Nov 12, 2008 5:14 PM CST

(Newser) – A European Union court ruled today that Lego can’t trademark the shape of its iconic toy building blocks, Bloomberg reports. The court supported a 2006 decision by the EU trademark agency that said because the raised circles on Lego blocks serve a “utilitarian... Read full story »

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Court: Lego Can't Trademark Bricks' Shape

Competitor argued that blocks' shape served 'technical' purpose

intellectual property • European Union • toys • copyright • trademark • Lego

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