YouTube to Sell Ads on Search Results

Big corporate dollars missing; internal inefficiency abounds

(NEWSER) - Google is still struggling to make advertising revenues from YouTube resemble the site's popularity, the Wall Street Journal reports, with big industry heavyweights still leery about placing their ads alongside amateur video. With a well-below-expectation $200 million in ad revenue forecast this year, it's obvious "most advertisers are still testing the waters on YouTube," one exec said. More»

Payment option considered for premium content

(NEWSER) - YouTube is considering offering users a "you pay" subscription option that would give them access to premium TV shows and movies, according to a Google exec. The site is keen to expand its ties with Hollywood and show more full-length programs, but some content wouldn't be available under its current advertising model, David Eun tells Reuters. More»

Google subsidiary takes the opportunity to gloat

(NEWSER) - In a move ripped right from the McDonald’s playbook, YouTube’s logo today comes with the tag “1 billion views per day!” That’s right, YouTube now gets “well over a billion views a day,” according to the site's official blog. Sure, execs are bragging, writes Stan Schroeder of Mashable, “but one has to admit they have a lot to brag about.” More»

(NEWSER) - The “Jill and Kevin” wedding video that's drawing millions of hits on YouTube includes uninvited guests: ads. Alongside the charming video of groomsmen and bridesmaids getting jiggy, YouTube yesterday ran an advertisement for a wedding product; today, "the ad space encouraged me to go to the California State Fair,” Chris Matyszczyk writes on CNET. Just how much is Google making from these ads? More»

Sharing ad revenue boosts income for YouTube and lets videomakers hone skills

(NEWSER) - YouTube's "partnership" deal with users is generating cash for both sides, the New York Times reports. Splitting ad revenues helps YouTube avoid the copyright kerfuffles that have hamstrung much of its moneymaking potential. Hundreds of partners are making thousands of dollars a month, the company says, allowing some self-made celebs to quit their day jobs. More»