Banner ads, ratings welcome additions for network partners
(NEWSER) - TiVo isn’t a media pariah anymore, the New York Times reports, thanks to a series of moves to buddy up with networks it once scared. TiVo recently signed a deal to provide NBC with second-by-second ratings of programs, showing exactly which ads people are watching. It has also developed technology to help out jilted advertisers, displaying banner messages while viewers zip past commercials. More»