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Radio Struggles as Advertisers Tune Out

Despite a slight growth in audience, homogenized radio is losing ad dollars

By Jim O'Neill,  Newser User

Posted Nov 26, 2008 9:35 AM CST

(Newser) – More listeners hasn’t translated into more cash for radio broadcasters struggling to keep advertising revenues up, reports the New York Times, as prime clients like auto dealers and retailers cut ad buys in their own battle to stay afloat. Radio advertising continued its 18-month...   Read full story »

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