Ledger's death forces Warner Bros. to reconsider viral campaign
(NEWSER) - Heath Ledger’s untimely death is a major problem for Batman—or, more accurately, his marketing people. Warner Bros. has built an entire advertising campaign for the upcoming Dark Knight installment around Ledger’s Joker performance, a tactic that’s now fairly awkward, the Wall Street Journal reports. Fans have spent months deciphering clues to find pictures of the creepy, makeup-caked visage of the now-dead actor. More»