YouTube Partners Carve Out Niche, Rake In Cash

Ooyala might figure out the riddle of monetization: Forbes

(NEWSER) - There's a startup company you've probably never heard of, but chances are you've seen its work, writes Michael Humphrey in Forbes . It's called Ooyala, and it powers an enormous number of videos across the web. ESPN highlights, Miramax movies, videos that appear on the sites of Rolling Stone, TV Guide, and many more are all managed by Ooyala. The company racks up 200 million video views a month, and its future is all about making sense of the avalanche of data it receives about viewers and turning clicks into dollars. More»

(NEWSER) - The “Jill and Kevin” wedding video that's drawing millions of hits on YouTube includes uninvited guests: ads. Alongside the charming video of groomsmen and bridesmaids getting jiggy, YouTube yesterday ran an advertisement for a wedding product; today, "the ad space encouraged me to go to the California State Fair,” Chris Matyszczyk writes on CNET. Just how much is Google making from these ads? More»

Long-form is attractive to site, still looking for revenue and going after directors

(NEWSER) - YouTube is testing some long-format videos for its site, anxious to increase the amount of ads they can display per view, CNN Money reports. The site has only a few videos longer than an hour, but is reaching out to independent directors at the Los Angeles Film festival this week. More»

Market expected to explode as media companies retool

(NEWSER) - TV networks, major news organizations, and independent producers are all scrambling to create Web videos that will let them snag a portion of the ad dollars flowing online. Ad spending on Internet videos will grow to $4.3 billion by 2011, say researchers—a 455% increase over today. "It's growing faster than any other advertising category," an NBC Universal exec tells USA Today. More»

Company says it's part of a plan to reduce accidental ad traffic

(NEWSER) - Google's share price took a big hit after quarterly results released last week showed the number of paid-for-clicks on advertising flattening out, but the company says the fall is actually good news, MarketWatch reports. Google bosses say the drop is all part of their plan to improve the quality of service by reducing the number of unintentional clicks. More»