Five clubs sign sponsorship deals with distillers
(NEWSER) - Big-league baseball teams are hitting the hard stuff. After years of sponsorship from beer companies, five ball clubs this year have teamed up with liquor brands. The spirit of choice: tequila, which saw the biggest sales jump among spirits between 2001 and 2010. “Lots of people think of beer and hot days together, but we have a lot of fans who are interested in spirits,” an Atlanta Braves rep tells MarketWatch . “And for female fans, we can offer margaritas.” More»